If you are a designer, you’ve been there.
“So what are you looking for in your design?”
“Oh, I want it to look nice. Really nice. You know?”
You gape and want to shout “NO! I DON’T know!” but stay respectfully silent because that shit won’t get you anywhere. You inwardly say “LOL!”
#1 Good Designers Seldom Do “Bad” Designs on Purpose
Good design is a habit. It is not even as much a skill as a habit. The skill becomes something like a “conditioned reflex” where you are, in some ways, incapable of doing a bad design — unless you are down with a deadly disease or are facing a mental breakdown and the likes.
So, telling a good designer that you want your design to look “nice” isn’t really saying much in the first place.
#2 It Shows You Don’t Know What You Want
Hence, you have little right to complain if what the designer does isn’t “up to your expectations.” It is neither fair nor sensible to bash up a designer for a crime they didn’t commit and a problem they didn’t want in the first place.
#3 What Is the Purpose of Your Design? Specify That
The biggest hurdle business owners & marketing managers run into is — not knowing what the heck is a design brief or how to go about filling a loooooong form when they are given that.
So, the easier, life saving way of explaining to a designer what you really want is to tell them what your design needs to do.
What purpose is it going to serve? Where & how is it going to be used?
Is it purely for branding?
Do you want to collect leads?
Do you want to give a clear message?
Do you want to just grab attention?
Be specific in terms of what you want the design to do. This will help the designer translate it into their own subjective design language which you, probably, neither understand nor have any hopes of learning any time soon.
“Nice” doesn’t begin to describe any of these. Really.
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